Our guide to the perfect gin range

Capitalise on the demand for new gin flavourings and pairings. Most gin drinkers are looking for a traditional London Dry gin with a strong, clean juniper finish such as Gordon’s. Premium gins such as Tanqueray No. Ten and Monkey 47 challenge the established gin drinker with a tremendous depth of flavour through acomplex array of botanicals and long finish. The subtle flavours of Bombay Sapphire or Hendrick’s offer an alternative gin for those who prefer a softer, more floral taste.

What’s new?

See our latest additions below.

THE RIGHT GARNISH FOR THE RIGHT GIN

Gins should be garnished with the following fruit, unless customer preference is otherwise

SIGNATURE SERVES

Cocktails represent a good way to introduce people to gin, with people who are new to the category more likely to drink it in a cocktail serve than those more familiar with the category3. Gin now features in 20% of cocktails served in the On-Trade, with share growth second only to Prosecco.