Cask Ale Range

Spring is a great time to rethink your cask ale range. Stocking guest ales alongside your permanent cask ale brands allows
you to generate interest and revenue from customers. Here are some top tips for getting the right mix:

• Don’t rotate seasonal ales too quickly. They should be kept on the bar for two to four weeks – customers want the opportunity to buy them again if they liked them.

• As a general rule you should always have a permanent ‘tried and trusted’ session ale on the bar (3.6-4.1%) such as Greene King IPA

• Stock a range of beer styles and strengths